• Total overview of the market and competitors
• Knowing and analyzing customers' needs
• Recognizing opportunities and unseen needs of the customers and also the void in the market
These types of researches are a combination of quantitative, qualitative and also market analysis and the client's capacity and usually answer these questions:
• Is the desired market suitable for growth and development?
• What are the probable growth opportunities?
• Can new opportunities be created through more cooperation with suppliers or distributors?
• Are all of the customer needs answered?
• In which fields market growth and development can be found by innovation and creativity?
• Are the competitors using all capacity of the market?
Marketing research in iran iraniu