Data Gathering

Our services are offered through our four operational units: 

• Iraniu Market Research: offers full-service market research both quantitative and qualitative, by the methods include in-depth interviews, face-to-face, CAPI, CATI, CAWI, focus groups and product testing, etc.
• Iraniu Market Analysis: consist of the best market experts who would analyze the gathered data from different sectors of the organization and deliver the most professional reports
• Iraniu Desk Research: a professional team who continuously scan the Iranian market and secondary data in order to prepare fast and low-cost reports. 

Data Gathering
The process of gathering and measuring information on targeted variables is in an established systematic fashion which mainly include:
Desk research reports
Our Desk reports will introduce not only general information, but also it will include market shares, brand shares, and market information. In addition to these information, our desk reports offer valuable insights in each segment of market. Market trends, brand image and also other information about consumer's behavior that are included in these reports will help business owners to have a good image about the market and hence making less risky decisions or to plan that how they should enter or continue their strategies. We use several trusted sources to gather secondary data and our expert team will add their comprehensive experience and knowledge to make these reports more valuable.
The way that our desk top reports has been made is to combine 3 major items
• Secondary data, that has been published in official governmental sources, reports that published in medial channels, surveys that has been done by Iran statistical center and 
• In depth interviews, that is done with specialists to reach extra insights
• Writer own experience and knowledge which makes all information purified and adds insights and analysis to report.