Desk research is a commonly used technique for organizations that have little budget to pursue a study or research. And also, it is a proper tool for gathering data when a company intended to enter to new markets.
Desk research is based on any intelligence or data that already exists. Main resources for preparing this kind of reports are including:
• Internet research
• Market research reports
• Trade associations
• Industry Experts
• Government Statistics
• The Press
Market research studies is known to have restively high cost, but the companies are ready to pay the cost, because wrong marketing strategy may cause more disaster situation.
We recommend to handle the risk of entering in to any market to use a less cost and practical approach. Our proposal is to use desk research reports. In this way, we will reach basic and practical information to make crucial decisions.