Go to Market Plaing
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Our services are offered through our four operational units:
• Iraniu Market Research: offers full-service market research both quantitative and qualitative, by the methods include in-depth interviews, face-to-face, CAPI, CATI, CAWI, focus groups and product testing, etc.• Iraniu Market Analysis: cادامه مطلب
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نویسنده: مریم حسنی
• Total overview of the market and competitors• Knowing and analyzing customers' needs• Recognizing opportunities and unseen needs of the customers and also the void in the marketThese types of researches are a combination of quantitative, qualitative and also market analysis and the client's capaciادامه مطلب
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نویسنده: مریم حسنی
“Iraniu Research & Strategy“ started after JCPOA along with sanctions’ lifting in 2015 to provide solutions and answers for research and development questions for a vast array of domestic and inteational clients. Our reputation is built on delivering fast and comprehensive research results andادامه مطلب
برچسب:
نویسنده: مریم حسنی
“Iraniu Research & Strategy“ started after JCPOA along with sanctions’ lifting in 2015 to provide solutions and answers for research and development questions for a vast array of domestic and inteational clients. Our reputation is built on delivering fast and comprehensive research results andادامه مطلب
برچسب:
نویسنده: مریم حسنی
Market Potential Analysis is a combination of research methods which reflects the market potential and capacity. In these types of researches unanswered needs of the customers or beneficial opportunities which are not seen by the competitors, are beiادامه مطلب
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نویسنده: مریم حسنی
These types of researches mostly consist of quantitative and also market information analysis and lead to a report which evaluate and study the market comprehensively. The most important components which are studied:• Market size• Competitors and theادامه مطلب
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نویسنده: مریم حسنی
This type of research is mostly useful for those companies which are already active in the market and aren’t tending to enter new markets. But simultaneously are looking for growth opportunities in the market. The opportunities which can be answered by the available facilities and develop the marketادامه مطلب
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نویسنده: مریم حسنی
Desk research is a commonly used technique for organizations that have little budget to pursue a study or research. And also, it is a proper tool for gathering data when a company intended to enter to new markets.Desk research is based on any intelligence or data that already exists. Main resourcesادامه مطلب
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نویسنده: مریم حسنی
Data Analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, suggesting conclusions, and supporting decision-making. Mainly methods for Data Analysis in Iraniu are include:
Structural equation model (SEM)
Structural equatiادامه مطلب
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نویسنده: مریم حسنی
Iraniu offers predictive analytics and modeling solutions that produce clear, actionable results, and critical strategic insights.
Predictive models are reports which predict future of different markets based on the available trends and analytic methods. So it can be understood that what is going tادامه مطلب
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نویسنده: مریم حسنی
These kinds of reports can be prepared through small quantitative research projects or desk researches and study the market share of different brands of the market and shows the competitive condition of the market. These projects can be done in short time and by low cost and give a total view of diادامه مطلب
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These kinds of reports can be prepared through small quantitative research projects or desk researches and estimate the market size. There is a variety of market estimation methods. Some methods provide simple estimations. They don’t need much time and money. But some methods can estimate market sizادامه مطلب
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نویسنده: مریم حسنی
These researches are including marketing researches and operation plans codification to enter new markets. These reports are prepared for those companies which are intending to enter new markets and they are sure about their decisions. This means that they have already done their evaluations about ادامه مطلب
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Most companies have plans to grow their business and increase sales and profits. However, there are certain methods companies must use for implementing a growth strategy. Growth strategy is a long-term approach which are implemenادامه مطلب
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نویسنده: مریم حسنی
Go To Market Plaing is a combination of marketing research methods and strategy codification in order to enter new markets. New markets can be regional markets or new products categories. So complete information about the desired market is needed which requires research projects and market study. In the second step the company's ability and Strengths and weaknesses are going to be studied and based on those probable competitive advantages in the target market is recognized. In the next step, there would be an effort to correlate the competitive advantages and target market's capacities. Finally based on this adaptation, market entry plaing takes place and key people who has the ability to helping the company through the way, are selected. Also probable distribution chaels, marketing and advertisement methods, product mix and price becomes clear which all of these factors lead to a comprehensive plan to enter the market.
So briefly "Go to Market Plaing" is:
• Comprehensive Marادامه مطلب
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نویسنده: مریم حسنی